How do you hit that pricing "sweet spot" without feeling like you're just pulling numbers out of thin air? We’re irrational, emotional creatures, and if you don’t actually believe in your price, believe me when I say that you’ll never sell it! Today, I’m breaking down the three "M" variables you need to align to stop overthinking and start charging today. 

I reveal why asking what people are willing to pay is a trap, how your price acts as a silent filter for high-caliber students, and why starting just 10% outside your comfort zone is the secret to walking your way to your goal.

So if you're building from scratch or even you're a seasoned pro, it’s time to stop projecting insecurities onto your offers. Get your reps in, own your value, and start treating your products with the same respect and confidence you’d show your own kids!

Ready to stop thinking like a marketer and start operating like a true business owner? We’re kicking off a powerful, brand-new experience on June 11th ...

If I could send a message back in a time machine to my younger self starting out in business, I wouldn't waste time talking about what to do differently. Instead, I’d hand over a list of the non-negotiable agreements that transform a soul-sucking grind into an extraordinary life! In this #BizTipFriday edition of the podcast, I get real about the "10 Commandments" for entrepreneurs that ensure you stay 10 out of 10 happy, no matter what phase your business is in.

In this episode, you’ll learn why I view having fun as a daily discipline and how I’ve managed to stay in this game for 19 years without burning out. We’re diving deep into the art of detachment, the danger of the "Midas Touch" trap, and how to stop giving your power away to the critics sitting in the stands, plus much more. 

It’s time to decouple your self-worth from your bank account and start choosing correctly from day one. Let’s look at the hard truths your future self wants you to know so you can build a business tha...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today’s guest is Eliza, a clinical therapist who broke the cycle of physically demanding 1:1 sessions to build a thriving 6-figure digital business. After moving past the trap of over-teaching, she mastered her messaging and simplified her business foundations to allow for true scalability. In this episode, Eliza reveals how she transitioned from a traditional clinical practice to a high-impact digital enterprise and how she now uses a "data over drama" mindset to lead her launches, all while letting the numbers dictate her next strategic move!

This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches,...

I’m doing something a little different this week and breaking down the visual roadmap for your entire content strategy, or my “Content Flywheel.” Today, I will show you exactly how to approach your digital business this year, and beyond!  

I reveal the two primary ways to grow your list and the inevitable trade-off between time and money, why your offer must be the singular nucleus of everything you create, and so much more.

If you are just starting out and building from scratch, this is what you’ve been waiting to hear. If you are a seasoned pro ready to finally delegate the busy work so you can focus on the big picture, this episode gives you the exact plan to turn random viewers into qualified leads who actually want to buy your stuff. 

I’m kicking off our 21-Days to 100 Leads Challenge focused on one simple premise: if you give me a little bit of your time every day, I’ll tell you exactly what to do to get your first or next 100 leads! We’ve had students go from zero to thous...

How long have you been "thinking" about that new offer, and how many months have you spent perfecting a product that hasn’t made a single dime yet? In this #BizTipFriday Edition of the podcast, I’m breaking down the “Monetize Before You Make It” process that will help you determine if you have an actual business and a scalable offer, or if it's just a really expensive hobby. 

In this episode, you’ll learn about the exact 3-phase framework we use to validate, sell, and get paid for an offer before you even build it.

Stop flipping niches like Pokémon cards and start building the most coveted asset in your business!  It’s time to move past the stories and excuses and let the market give you the truth!

Ready to stop thinking like a marketer and start operating like a true business owner? We’re kicking off a powerful, brand-new experience on June 11th called the Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today’s guest is Ina, a pet photographer who broke the cycle of physically demanding individual sessions to build a scalable digital empire. After moving past "imposter syndrome", she used a strategic beta launch to generate over $20,000 in revenue in just 6 months. In this episode, Ina reveals how she transitioned from a single workshop to a high-value mastermind and how she now uses launch data to refine her messaging and serve an international community,  all while setting her own hours!

This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conve...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today’s guest is Gillian Jakob Kieser, a style coach and former corporate marketer who finally broke the cycle of over-planning to launch her digital business. After the initial nerves of selling a course before building it, her first beta validated a membership model that converted at 50%! In this episode, Gillian reveals how she refined her messaging to focus on identity work and how she now manages repeat launches - without the stress of starting from scratch! 

This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechani...

How much complexity are you tolerating in your business right now? 

There is a natural countercurrent in this industry that wants to drag you toward complexity: more platforms, more offers, and more AI tools that promise results but usually just deliver exhaustion. It doesn’t have to be this way, and today, I share how the degree that you have simplicity in your business is the rate at which you can grow. 

In this episode, I’m breaking down 11 things you can do, or rather, 11 things you should probably say NO to, in order to simplify your business and build a machine that actually runs without you! 

Ready to stop thinking like a marketer and start operating like a true business owner? We’re kicking off a powerful, brand-new experience on June 11th called the Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge, and cause that next quantum leap in your results. Head over to www.businessbydesign.net right now t...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today you’ll meet Agustina, an Argentinian therapist who was feeling drained by the one-on-one hustle until she decided to stop "running in a wheel" and started thinking like a CEO. By shifting from a quiet evergreen model to a strategic beta launch, she didn't just double her revenue, she funded a move to Sri Lanka and is now building a home on land bought entirely by her digital business!

This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you ...

If you’re still trying to build a business by gatekeeping information and hiding behind "how-to” videos, I hate to break it to you but you’re already behind! As we talked about in last week’s episode, here in 2026, people don't want more content, they want their problems removed.

In Part Two of this series, we get into the art and science of the irresistible offer and Jenni shares the exact "Monetize Before You Make It" strategy she used to bring in 526 members in just four days…without even having a sales page! I also reveal how I’m strategically using AI, we give a sneak peek of our brand-new Betamax strategy for selling out programs, plus a whole lot more. 

Want to see what’s actually working in the trenches right now? Look no further because here it is, and don’t forget to go back and listen to Part 1 before jumping into this one! 

Ready to stop thinking like a marketer and start operating like a true business owner? We’re kicking off a powerful, brand-new experience on June ...