Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today, Jenni is live in the studio with none other than the Next Level "Breakthrough of the Year" winner, Chanelle Jefferson. Every year at Business by Design Live, a handful of finalists take the stage to share their massive transformations in a five-minute, TED-Talk-style presentation. The live audience votes, and Chanelle took home the top honor along with a $20,000 cash prize. Why? Because she completely revolutionized how artists sell their work, choosing to step off the exhausting, traditional hamster wheel of hoping and praying at gallery shows to build an incredibly intentional, highly profitable digital machine. 

Chanelle opens up about her raw journey from running a chaotic, all-consuming $300k service business with zero profit, ...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today, Jenni is joined by none other than one of James's groomsmen, closest friends, and the ultimate "Messaging Maestro," Brandon Lucero! Brandon is a staple in the Business by Design community and a frequent guest speaker at events, renowned for teaching entrepreneurs the art of crafting the perfect offer through strategic messaging. 

In this episode, Brandon shares his raw journey from running a successful but draining service-based video business to finding himself $40,000 in debt, only to completely turn it around by building a highly systematized online machine. He opens up on how he used the core philosophies of BBD to pivot abruptly, scale his business to $2.5 million a year, and top it off, dramatically disconnect his time from hi...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today, Jenni is joined by Megan Blacksmith, an NLP trainer and certifier who has built not one, but TWO multiple 6-figure businesses inside BBD. She started in women's hormone and brain health coaching, hit a $150,000 goal in 45 days, and then pivoted her entire business around a tool she originally discovered for personal reasons.

Megan shares how she turned a zero-sale launch into one of her most effective entry-point offers, built a ladder of live events and certifications that feed seamlessly into each other, and learned that the real ceiling on her revenue had nothing to do with her marketing. Plus, we get into the mindset shifts that changed everything, and why the entrepreneurs who win are usually just the ones willing to keep showi...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

In this episode, we're joined by Meytal, a professional dancer turned healing movement coach who built a multiple 6-figure membership business in under 3 years. Guess what? She started with zero knowledge of email automation! After a car accident left her unable to dance, Meytal discovered the Feldenkrais method and created a unique fusion of healing and dance.

Meytal shares how she scaled from $1K to $10K months in her first year inside BBD, built a team that ran her business during 6 months of cancer treatment, and shifted from massive live launches to automated webinars. Plus, we dive into her heart-centered marketing approach and why the BBD community became the most meaningful self-development journey of her life.

This is another rea...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

In this episode, we're joined again by Dr. Tessa Davis, an ER pediatrician who built a 7-figure business helping UK doctors prep for senior job interviews, in a market of only 5,000 eligible candidates per year! With no prior business experience, Tessa launched her first cohort within 30 days of joining BBD and has run the same live webinar launch…14 times since!

Tessa reveals the community-building strategies that make her students feel supported during high-pressure interviews, her lean contractor-based team structure, and the testimonial process that gave her million-dollar messaging. Plus, we dive into why niching down to a tiny market was the key to scaling up and how she went from 6 to 7 figures by truly knowing her clients. 

This i...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

In this episode, we’re joined by Amoya Shante, the creator of the Law of Delusion, who found herself hitting a wall after building a 6-figure business on energetics alone. Despite her success, she was caught in a cycle of overworking and tearing down offers, acting as the primary bottleneck in a business that felt more like a high-stakes hobby than a scalable machine.

Amoya reveals the strategic pivot that led to a 145 percent revenue jump while allowing her to step into a rest-first lifestyle. We dive into the unique mechanics of her Paid Challenge Model, the psychological tactics she uses to turn low-ticket buyers into high-level mastermind students, and the identity shift required to stop making decisions based on where you are and star...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today’s guest is Betsy Sabatini, the "Zoom Queen" who traded her brick-and-mortar office for a scalable digital empire built on high-value, $97 products! After shifting fully to the virtual world in 2020, she mastered the art of the beta launch and turned her YouTube channel into an automated lead-generation machine. In this episode, Betsy reveals how she moved past the "scaling ceiling" of one-on-one training to reach 6-figures, why she views business metrics as a recipe rather than a personal reflection, and how she continues to use the Monetize Before You Make It framework to design a business that is both fun to deliver and built to last!

This is another real story of clarity, momentum, and the breakthroughs that happen when you finall...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today’s guest is Eliza, a clinical therapist who broke the cycle of physically demanding 1:1 sessions to build a thriving 6-figure digital business. After moving past the trap of over-teaching, she mastered her messaging and simplified her business foundations to allow for true scalability. In this episode, Eliza reveals how she transitioned from a traditional clinical practice to a high-impact digital enterprise and how she now uses a "data over drama" mindset to lead her launches, all while letting the numbers dictate her next strategic move!

This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches,...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today’s guest is Ina, a pet photographer who broke the cycle of physically demanding individual sessions to build a scalable digital empire. After moving past "imposter syndrome", she used a strategic beta launch to generate over $20,000 in revenue in just 6 months. In this episode, Ina reveals how she transitioned from a single workshop to a high-value mastermind and how she now uses launch data to refine her messaging and serve an international community,  all while setting her own hours!

This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conve...

Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.

Today’s guest is Gillian Jakob Kieser, a style coach and former corporate marketer who finally broke the cycle of over-planning to launch her digital business. After the initial nerves of selling a course before building it, her first beta validated a membership model that converted at 50%! In this episode, Gillian reveals how she refined her messaging to focus on identity work and how she now manages repeat launches - without the stress of starting from scratch! 

This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechani...