Welcome to another #BizTipFriday edition of the podcast! Today’s guest is an extraordinary entrepreneur named Tobi Fairley, who is an award-winning interior designer and business consultant with over a decade of experience helping high-achieving creative professionals take their companies and lives to the next level. Tobi has been CRUSHING it with premium-priced memberships, and she’s going to talk all about how she’s getting members, the way her membership is structured and how its’s simplified and streamlined her entire business model!
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In this episode you’ll hear:
How Tobi first moved into the online/consulting space, and what her business model looks like today with her premium-priced membership in it
Tobi’s initial pricing strategy, and why she never hesitated to charge a premium price for her membership
The impressive retention numbers she is seeing, and how her “no member left behind” initiative is contributing to it
Her best practices for getting the right people into her community and what advice she would give to someone looking to start his or her first membership
And so much more good stuff!
Tobi’s Design You Membership
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