Episode 846: Everything Substack (Should You Create One, What’s Working and How to Use It to Grow Your Business)
Substack has been one of the most talked about platforms in the creator space this year, and I finally sat down with two people that are actually living it to break it all down. I recently hosted this panel conversation inside our BBD Next Level program with Kathrin Zenkina of Manifestation Babe, who went from zero to a 6-figure income stream on Substack in just a few months, and Jillian Finley, our head copywriter who has been ghostwriting Substacks for top creators and has been begging me to get on the platform for over a year.
In this episode, we cover what Substack actually is, why it’s growing so fast right now, how to use it to build an audience and monetize it, and more. Fair warning: this one ran long because we just couldn’t stop talking about it, but it will definitely give you lots to consider as you decide whether Substack is right for you!
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In this episode you’ll hear:
- Why Substack is exploding right now and the three cultural forces driving its rapid growth
- The amazing growth Kathrin has seen on Substack in just a few months and what she’s using as her primary traffic source to drive people there
- The difference between building on Substack as an established personal brand versus starting from scratch with a niche-first approach
- Why the paywall isn’t just a monetization tool and the fascinating way many creators are using it as a filter for their community
- The multiple ways to make money on Substack beyond paid subscriptions
- How to use Substack’s native features including notes, recommendations and restacks to grow your audience organically within the platform
- Kathrin’s 14-day challenge strategy and how she structured it inside Substack to create an evergreen asset that keeps adding subscribers
- Why AI-generated writing is particularly unwelcome on Substack and what the platform’s culture expects from its creators
- The key question to ask before adding Substack to your business if you already have a membership or paid community
- Why Jillian believes Substack is doing for writers what Instagram never could, and why the timing right now feels like Instagram circa 2014
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