Episode 793: BBD Live Keynote Speaker Series: Unmasking Your False Personas and Stepping into True Authentic Magnetism in Your Brand with Alex Paulos

Is magnetism a quality that you're born with, or can it be learned? Why is it that there are some people that seem to be magnetic, relatable, and truly authentic, so that when they show up on camera, create videos, or content on the Internet, no matter what it is they say, they draw an audience? We’re answering these questions and more in this installment of the BBD Live Keynote Speaker Series! Today's guest, Alex Paulos, is my “secret weapon” that I’ve hired and used myself several times in my own company, and he’s so good that I have him at all of my events to work with my clients as well. 

Recently, I had Alex on one of my Business by Design coaching calls, where he shared this mini-presentation on how to uncover who you really are at your core, and then take down the masks, or the personas, that prevent you from unlocking magnetic levels of authenticity in your life. In fact, this workshop was so good that I knew I had to share Alex and his work with even more people, which is why I’m bringing it to you here on the podcast!

Alex will be joining me on the stage this year at BBD Live 2025 in December in Phoenix, Arizona and we are not doing one next year! I don't know when the next in-person one will be, which is why we wanted to pull out all the stops and make this the biggest and best ever, so if you want to see Alex Paulos and all of our other amazing speakers rock the stage and blow minds at BBD Live 2025, go to  www.jameswedmore.com/tickets ASAP to see if tickets are still available)!

If you haven’t yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter. 

Hey there, Digital CEO!

If you’re loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I’ve got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you’ll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @jeunejenni and @personality.recognizer. We’d love to hear what resonated with you the most!

In this episode you’ll hear: 

• Where low-level and high-level authenticity really stems from 
• Why in order achieve your goals, you must first know who you are and understand your “default settings” 
• How viewing all your setbacks and perceived negative events helps you grow into your full potential
• The role that your personality type and environment plays to nurture your specific needs and avoid burnout
• Some key reasons why highly agreeable people must learn to be more brave and develop a thicker skin to improve their business outcomes
• Alex’s tips for assessing your inborn level of conscientiousness and what to do if it’s low
• His insights on maintaining emotional stability and a "stress buffer"
• Ways to overcome un-relatability and increase your magnetism right away

LINKS:

Reserve Your Seat at BBD Live 2025!

Alex’s Website & Instagram

Email Alex

His Book, Recognizing People

Episode 387: Transcending Self-Deception to Truly Know Yourself, with Alex Paulos