Before I used to be known for YouTube, and for being “the Video Guy.” So I’ve been asking about pivoting in business many times over the years. Today’s case study is with someone who has successfully pivoted and generated massive results when she did, and she’s going to share exactly how she did it. My friend Kim McCarter is an executive business strategist who helps black women entrepreneurs understand how to create massive time and financial freedom. Kim does this by getting them to think outside of the box, by getting more visible and by helping them release their cultural stories around money, which are all things that she has (and continues) to master on her journey!
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In the episode you’ll hear:
The BIG pivot Kim made earlier this year and what led to her making the decision to do it
What gave her permission to deep dive into the mindset piece of business
What happened once she got the courage to pivot, and the role that Business By Design played in the process
The doubts, fears and stories that Kim faced and overcame
The way she went back to basics with her offers, what they looked like and the amazing results she generated with them
How Kim realized who her ideal customer really is
What’s holding people back from pivoting and doing what they want to do in life and business