Episode 611: 15 Principles of Online Marketing You MUST Master If You Want to Sell (PART ONE)

Uncategorized May 01, 2023

We are so excited to bring you this very special episode, which is Part 1 of 2 in a series showcasing the 15 most powerful principles that I’ve used in marketing. Pay close attention, because what we share in this episode is fundamental to crafting your message, fine-tuning your offer, and truly succeeding as a Digital CEO!

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In this episode you’ll hear: 

  • Why I am sharing these principles with you right now and the definitions and terms we’ll be using in this mini-series 
  • How marketing all starts with authority, and the ways to start communicating more of it to your audience 
  • What to be aware of in regards to direct response marketing, plus a framework you can use for your own call-to-action 
  • A look at the principle of “the one thing” and the do’s and don’ts around it 
  • Why I say that it is impossible to operate and succeed in business today without social proof 
  • Where the principle of logic comes into play in marketing 
  • The ways in which the principle of reciprocity is so powerful and what this law will attract to you 
  • What to be aware of when it comes to urgency and the way that you are prioritize things



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