Episode 598: How to Be an Egoless Leader and Turn ANY Team Into Champions with Erika Wykes-Sneyd: The Leadership Series Part 3

Uncategorized Feb 27, 2023

Today we have the final installment of our three-part Leadership Series for you, where we’ve been discussing how to build a winning team. In this special series we  interview extraordinary leaders, and not necessarily just business owners, and we’ve already highlighted leaders in the film industry as well as a leader in the field of athletics. In this episode, Jen talks with our friend, the amazing Erika Wykes-Sneyd, about how to be an egoless leader and turn ANY team into champions, which is something she has a lot of insight in! 

Erika is the Vice President of Adidas’ Three Stripes Studio, and since joining the company in 2021 as the Vice President of Originals Basketball and Partnerships, her dedication to embracing cultural change and disruption underpinned the move to her current role as the founder and head of the brand’s dedicated Web 3 team. Erika has an extensive resume, including roles with Google, Boeing, Uber and more, and in this episode, she reveals the ways in which she shows up as a leader, how has been able to overcome imposter syndrome along her journey, and Erika shares her structures, strategies and formulas for turning teams around and motivating others in this process!

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @jameswedmore, @jeunejenni and @heyerikaws.

One of the reasons I’m doing this leadership series is that Jen and I are so passionate about cultivating leadership within yourself and your team, if you want to grow a great business and discover new levels of unleashed performance in your life! We are so excited to announce our 3-day live, immersive and transformational workshop that we are hosting in Phoenix, Arizona, this March 29th, 30th and 31st, called Indispensable Leadership. In it, we’ll walk you through over a decade of tools, exercises and distinctions that we have embodied in our organizations in order to unleash performance in our team, and of course, ourselves. If you’re ready to transform yourself and step into the role that your business needs of you, and make a difference in more people’s lives, then we invite you to join us for this very special event. The best part is that as a special listener of our podcast, I want to give you $100 off your ticket price! At checkout, simply use the code “PODCAST” and you’ll instantly receive this discount. Head over to https://businessbydesign.net/leadership to register now, and you can even bring your team too! 

Business By Design is coming June 1st! To join the priority notification list and to be the first in line when the doors open, go to www.jameswedmore.com/rise!

Haven’t left a review yet? All you have to do is go to http://jameswedmore.com/itunes, and thanks for your support of this show!

I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode.


In this episode you’ll hear: 

  • Erika’s career path and what she is best when it comes to leading others
  • Her advice on how to stand out as a brand in a saturated market 
  • What it takes as a leader to walk into a messy situation and clean it up for the betterment of everyone and the organization as a whole 
  • The ways Erika has been able to give feedback, lead creatives and her thoughts on the need to change your language based on the audience you are addressing 
  • Her framework for filtering ideas in order to get the best ones implemented, and the “4 C’s” of identifying the landscape 
  • How Erika approaches navigating imposter syndrome as a leader 
  • Some of the positive things she is currently seeing in marketing 
  • Erika’s personal mantra she likes to live by, and encourages other to do the same



Register for Indispensable Leadership Now (Use Code “PODCAST” for $100 off)!

Join The BBD Waitlist!

Erika’s Instagram

Episode 597: How to Create A Winning Team with Coach Michael Kane: The Leadership Series Part 2

Episode 596: Cultivating Creativity In Your Team with Conrad Vernon: The Leadership Series (Part One)

Tracy Goodwin’s Website & Podcast

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