Today’s case study of the week is not just going to show you how to change your model from one-to-one to one-to-many, you’ll learn how you can market your products and services to both teens and parents. My special guest is Julie Kim, a graduate of USC and Harvard who has created an unbelievable business in a relatively short period of time. Julie has built an online mentoring world for high school students that want to get accepted into their dream colleges, and she talks about how she does it, why she does it and what she has done to achieve the success she has had (so far)!
If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Julie, @jameswedmore and @julie_kim7.
I’m excited to announce that the 2020 BBD Video series, The Rise of the Digital CEO is now here, and you can learn more at www.jameswedmore.com/rotdc !
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I want to invite you to help contribute to this podcast by submitting a question for the Listener Question of the Week edition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode.
In this episode you’ll hear:
How her copy has shifted since she first started her business and what the result has been in reaching her target audience
The way that Julie is navigating the sales process working with teenagers entering college
How she has been able to successfully transition to a “one-to-many” model (and you can too!)
What the concept of your “vehicle” is all about
Why each of her student’s stories are so important
The real reasons that Julie does what she does today and what’s next for this amazing entrepreneur
Breakthrough Advertising by Eugene M. Schwartz
Sir Ken Robinson’s TED Talk, Do Schools Kill Creativity?