Episode 264: When a Launch Fails with Laurie Wright

inspiration Jun 05, 2019

I have another case study of the week for you today, and this episode is all about what to do when your launch fails! You’ll meet one of our students, Laurie Wright, who found herself in this situation and yet she didn’t let it define her or her business. You’re going to hear exactly how Laurie not only pivoted, but turned this “failure” into her advantage. Oh, did I mention that Laurie is doing this as a 60-year old entrepreneur, and works a full-time job?

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If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Laurie, @jameswedmore and @not_your_average_grandma!

I would also love if you subscribed to the podcast and left a review at http://jameswedmore.com/itunes.

I want to invite you to help contribute to this podcast by submitting a question for the Listener Question of the Week edition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode!


In the episode you’ll hear:

  • Why Laurie is “not your average grandma” and how her business has exploded over the past 7 months

  • Her results from a successful beta launch of her course and what she did to achieve them

  • The adversity faced from a second launch that didn’t go so well, and how it led Laurie to create a membership site

  • What giving up would have meant to Laurie (and why she didn’t do it)

  • What’s next for her and her advice for someone that finds themself struggling while launching

  • Laurie’s “Mount Everest Exercise” and how you can incorporate it into your life too



Laurie’s Website & YouTube Channel

Her Instagram & Facebook

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Hardwired For Entrepreneurship Ebook

Connect with me on Instagram & Facebook!


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