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Episode 210: The NEW Type of Marketing with Seth Godin

This episode is a special one, as I get the opportunity to interview someone that inspired me so many years ago when I was first getting started in business. Seth Godin has authored 18 bestselling books, and another book he has written is just being released this week called This Is Marketing. Seth is a hero, leader and an icon in the industry, and today you’ll see why he’s stayed relevant - for so long.

If you enjoyed this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me, @jameswedmore!

In the episode you’ll hear:

  • Why Seth says that he’s actually not in the book business – and what he does instead

  • What his newest book is about and what it teach about what marketing really is

  • The biggest changes he has seen in the marketing industry over the years

  • His concept of the “smallest viable market” and why it “freaks marketers out”

  • What really separates professional marketers from amateur ones

  • How you can create a ruckus and why you should want to…

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LINKS:

Seth’s Latest Book, This Is Marketing & His Previous Releases

His Website and Blog

No B.S. Business Success by Dan Kennedy

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